What would the world look like if making the world a better place was the best way to do business? You may have noticed that there are more and more people making money from doing good. In his follow-up talk from TEDx Warsaw 2010 "When Selfishness is the Best Reason to Cooperate", Noam talks about how individuals and organisations can start making money from doing good.

Enjoy the talk and please share your thoughts on Twitter (#seedpro) and Facebook !






Noam is what one might refer to as a business artist, someone constantly on the lookout for new creative solutions to organisational problems. Unable to stay still or silent for more than 20 minutes, when he's not ranting about the need to re-invent the Internet, Noam can be found giving training at prestigious organisations including the likes of Yale, Tata and HP amongst many others.

Read more about Noam here.




We call him MacGuyver 2.0. Leave him in a room, feed him organic food, give him a computer and Seb will make sure everything looks good. Having worked for a variety of businesses from financial services to eCommerce startups, Seb spends most of his time implementing his knowledge for success.

Read more about Seb here.





Every band needs a Maestro, which in this case is Ruben. Ruben is SeedPro's Nobel prize winning Chemical Engineer, who still doesn't understand what a Chemical Engineer does. Ruben fits perfectly the definition of a young Zentrepreneur, having started his first enterprise at the age of 14 selling edible liquorice pens to his peers.

Read more about Ruben here.